Markets in everything, plain stupidity edition

KUMHO Tire USA…December 21, 2006…announces the introduction of the world’s first fragrance automotive tire, the ECSTA DX. 
The project is the “fruition” of more than a year’s worth of research
and development to deliver an alluring aroma tire that replaces the
normal “black rubber” smell with heat-resistant oils in the scent of
lavender, and in later versions, neroli (orange) or jasmine.  Visitors
to www.kumhotireusa.com [product is here] can find the nearest Discount Tire store or TireRack.com will ship them for installation.

Here is a link.  Here are more sources.  Thanks to Natasha for the pointer.  I guess it matters if you are run over by the car…