The latest? Do The Right Thing…a community driven site that collects information about the social impact of a company’s behavior…
How it works: Company names are submitted by users for a 60 day evaluation period, similar to an IPO evaluation. During this stage the crowd pulls any information, historical or current, relevant to a company’s social performance. At the end of that open period – a social performance score is created. Right now there are 54 days left on the evaluation period for Starbucks, Wal-Mart and Whole Foods Market. And after the 60-day initial rating a company’s score can always change as new information is collected.
Here is more. My fear is that this will favor corporations with good public relations, damage corporations which benefit foreigners and the (non-Internet connected) poor, and damage corporations whose benefits are not especially visible to the public eye. How many people will post "I bought my rubber ducky at Wal-Mart and saved thirty-four cents, thereby helping to employ numerous poor Chinese and lower global inequality"?
Here is one critical posting on the site itself. Here is another.
How many people will post “I bought my rubber ducky at Wal-Mart and saved thirty-four cents, thereby helping to employ numerous poor Chinese and lower global inequality”?
Exactly right and a reason for concern.
The winners: any medium-sized company that targets “socially aware” boomers and their neuroses. The losers: any big, successful company.
Sounds like all the flaws of Wikipedia writ large. Ben and Jerry’s will score high, Halliburton will score low, proving that … one is more popular than the other among contributors to the site. Eureka!
“You act as if all big successful companies have a right to continue being big and successful regardless of whether people want to patronize them.”
No one said that or anything like that.
“I can’t believe their are people stupid enough to promote pollution, collusion, child-labor exploitation, slavery, and other social ills as inherent rights of the capitalist.”
No one here is doing that.
A big corporation can’t be sucessful if people don’t want to patronize their stores or use their products. The lattenistas and the Gestapmarto aren’t dragging people who don’t want to go to Starbucks and don’t want to go Wal*Mart out of their bed and forcing them to buy expensive coffee and cheap general goods. People do so because they want to — even if they say how much they HATE these evil corporations elsewhere. Money talks. There is almost no place where these firms have a real monopoly, especially Starbucks. They both make money by giving people thngs they want at prices they want.
If you plan on arguing, at least do so against what people actually say, not what you make up that they say.
Johnny, go to Walmart. Save some money on your next purchase. Use the savings to buy a clue. There’s no problem with people voting with their dollars. If people choose to avoid a product or service because they don’t like the way the company does business, its their friggin’ choice. They have a right to do what they want. The whiners who think big companies will be hurt are just whiners. It is a cold tough market. If you do too many objectionable things, you could find your products floating in Boston harbor.
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