You pay a small fee up front when you buy a new gadget. In return,
you get the right to sell it back to them for a pre-determined price at
a set time. With an 80GB iPod, for example, you pay $9 up front to be
able to resell it for $50 in a year, $40 in two years and $20 in three
They’re currently taking contracts on iPods, name-brand laptops and
desktop PCs, GPS units, flat-screen TVs and more. All in all, the
return on investment seems sub-eBay, but if you’re really into
long-term planning, the sureness might be worth the penalty.
Here is the full story, and thanks to Eric Kimbrough for the pointer.