The Economics of Religious Innovation

by on January 2, 2008 at 12:23 pm in Economics, Religion | Permalink

Here’s a story from the WSJ about a temple in Hyderabad, India that capitalized on the growing IT industry.

Hoping to capitalize on all the activity, technical colleges
sprouted up in the city’s outskirts near Mr. Gopala Krishna’s temple. Students
started trickling by on their way home from school; many complained about their
failed attempts to secure U.S. visas. That gave the priest an idea to sell the
students on the deity by giving him a new persona, "Visa God." Mr. Gopala
Krishna counseled the students in English, then told them to walk around the
temple 11 times to get their wish. "I used to say, ‘Go, this time you’ll get
it,’" he recalls.

Soon, Mr. Gopala Krishna started seeing dozens — then hundreds
– of new visitors a day. In 2005, some local newspapers wrote about the Visa
God, just as new U.S. visa restrictions were taking a toll. Mr. Gopala Krishna
and his relatives also launched a Web site and a newsletter called Voice of
Temples, with features like a primer of sample prayers for help in visa
interviews.

…Now devotees of the Visa God say they have to reach the temple by 6
a.m. to avoid the daytime rush.

A student of economics January 2, 2008 at 12:31 pm

I thought the Visa God was how money rained down on the televangelists.

M. Hodak January 2, 2008 at 1:20 pm

It’s a sign…of why the religion racket has the all-time best returns.

I have been to this temple. January 2, 2008 at 2:54 pm

I have been here (I already had a Visa ;) ), people come here for all sorts of wishes. Not just Visas. It does not always have to be about making profit, there can be non-profit gods too.

jon January 3, 2008 at 3:12 am

I would trade 2 “poor” educated, motivated Indians over 50 “poor” welfare-entitlment monger moms anyday! :)

SkepMod January 3, 2008 at 3:04 pm

Over the past ten years that I have been in the US, there has been a great increase, a trickle to start with but now a torrent, of articles on India. Unfortunately, about half of them focus on debunking the myth of India’s economic & social successes, while the other half seem intent on reinforcing it. The truth lies in the entirely boring middle.

This story says more about the incentives on reportage, than the incentives facing Indian workers.

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