1. The Book of Love: The Story of the Kama Sutra, by James McConnachie. A serious book about…another serious book. It’s good.
2. Bottlemania: How Water Went on Sale and Why We Bought It, by Elizabeth Royte. This is a subtler than expected treatment of the economics of bottled water.
3. Transformations: Identity Construction in Contemporary Culture, by Grant McCracken, our leading practitioner of anthropology and marketing; he is always interesting so far I am just browsing this one.
4. Paul A. Offit, Autism’s False Prophets: Bad Science, Risky Medicine, and the Search for a Cure. This superb book details how pseudo-science can attain such a grip on the human mind. It is a level better than the other books on the same topic and it is one of my favorite non-fiction books so far this year.
the Paul A. Offit amazon.com link needs fixing
Anybody who can understand the Diamond / Water Paradox can SURELY understand the bottled water / tap water “paradox”. Of course, since there are substantial numbers of people who don’t exercize their brains enough to understand the first, it surprises me not at all that there are people who don’t understand the sale of bottled water.
Honestly, the reason we’ve never had a zombie catastrophe is because most people don’t have the brains God gave them.
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