The marriage between sport and broadcasters, though long and
successful, has been changing in a number of ways. First, the
fragmentation of audiences among hundreds of channels has given the
most popular sports enormous bargaining power. As the number of
channels has multiplied, large audiences have become much harder to
find, but sport has retained its ability to supply them.
Here is more. Here are related articles on globalization and sports.
A monolithic large audience is not really any better than an agglomeration of long-tail small audiences. I suspect the real reason that sports channels have such bargaining power is that they are one of the few places that TV advertisers can still reach the young male demographic.
It is enlightening!
This things happened all the time
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