Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
Here is the article and I thank John de Palma for the pointer.
Brilliant. No one will buy the fragrance, but *everyone* is talking about it (i.e., about BK).
Strange. Targetting fat chicks.
I thought the target market was cannibals.
Markets in attention. Burger king seems to have been able to purchase a decent slice of yours for the price of coming up with a gimmick fragrance:-)
They did a similar thing with $3.99 video games for the xbox. Each was really awful but weirdly charming and it got a lot of people talking.
“[Meat-wreak]” and “…strategically placed to not offend.”
Too late?
I think some people will buy it out of curiousity and for something weird to collect. The way they sugget that the scent is seductive makes me laugh so hard.
Will dogs follow you down the street when you wear this stuff?
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