Markets in everything, at first I thought this was a joke edition

by on December 19, 2008 at 1:43 pm in Food and Drink | Permalink

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

Here is the article and I thank John de Palma for the pointer.

1 Chris MacDonald December 19, 2008 at 2:03 pm

Brilliant. No one will buy the fragrance, but *everyone* is talking about it (i.e., about BK).

2 Anonymous December 19, 2008 at 4:38 pm

Strange. Targetting fat chicks.

I thought the target market was cannibals.

3 David N. Welton December 19, 2008 at 4:47 pm

Markets in attention. Burger king seems to have been able to purchase a decent slice of yours for the price of coming up with a gimmick fragrance:-)

4 Tim Maly December 19, 2008 at 5:13 pm

They did a similar thing with $3.99 video games for the xbox. Each was really awful but weirdly charming and it got a lot of people talking.

5 Scott December 19, 2008 at 5:39 pm

“[Meat-wreak]” and “…strategically placed to not offend.”

Too late?

6 Busby SEO Test Gary Viray December 19, 2008 at 10:12 pm

I think some people will buy it out of curiousity and for something weird to collect. The way they sugget that the scent is seductive makes me laugh so hard.

7 P Brooks December 20, 2008 at 12:38 pm

Will dogs follow you down the street when you wear this stuff?

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