Is love a countercyclical asset?

by on February 13, 2009 at 3:15 am in Current Affairs | Permalink

Or is it the quest for love which is countercyclical?

Online and offline matchmakers are reporting that dating interest is up, way up. Match.com,
for instance, had its strongest fourth quarter in the last seven years,
and brick-and-mortar outfits like Amy Laurent International, a
matchmaking service with outposts in New York, Los Angeles and Miami,
say business is up 40 percent among women over the last four months. Those
in the online dating industry say the increased traffic can be
explained by at least a few factors: unemployed and underemployed
people have more time on their hands to surf the Web, and online dating
is a relatively inexpensive way to meet people. Offline matchmakers add
that organized dating events are cheaper than financing a series of
potentially stultifying meals with blind dates. And some experts say
singles seek the comfort of relationships during difficult times.

Here is the full story.

1 Andrew February 13, 2009 at 4:16 am

“And some experts say singles seek the comfort of relationships during difficult times.”

Baby this town rips the bones from your back
It’s a death trap, it’s a suicide rap
We gotta get out while we’re young
‘Cause tramps like us, baby we were born to run

Springsteen worked this one out long ago.

2 John February 13, 2009 at 8:00 am

Women tend to have a stronger predilection toward stability versus independence. In a weak economy, they seek out stability and seek it out with much greater vigor than men do.

3 Anonymous February 13, 2009 at 8:50 am

Love – the only asset worth more when you give it away.

4 babar February 13, 2009 at 9:27 am

it is possible to test love only during a downturn.

5 ck February 13, 2009 at 10:05 am

Or is it the quest for love free dinner which is countercyclical?

Fixed!

6 sd February 13, 2009 at 10:54 am

I think Maxim is right: divorce/breakup rates get higher in recessions. Here’s some evidence on (international) divorce and good related discussion:

http://www.economist.com/world/international/displaystory.cfm?story_id=13057235

7 Paul February 13, 2009 at 11:13 am
8 Anonymous February 13, 2009 at 12:26 pm

I think Andrew quoted the wrong Springsteen lyrics:


Girl, ain’t no kindness in the face of strangers

Ain’t gonna find no miracles here
Well you can wait on your blessings my darlin’

But I got a deal for you right here

http://www.youtube.com/watch?v=Top0ZUzg5bQ

9 nelsonal February 13, 2009 at 3:12 pm

I’d think women would be more willing to settle (rather than wait for someone better) in hard economic times than in good economic times.

10 Buce February 13, 2009 at 9:33 pm

Maybe it’s just that we’re all getting *&%^ed.

11 Chris M. February 16, 2009 at 1:59 pm

Love outside of its symbolic meaning serves a number of practical
purposes. During our lives we have overwhelming impulses to find a mate,
coupled with hard times especially in terms of economics, it is not a
surprise that sites like match.com are doing well. It is more practical to
find someone in the most efficient manner possible, to ensure a person gets
someone best suited for them with the least hassle and cost. The increase
in women’s business directly relates to what I’ve learned in Evolutionary
Psychology. There are exceptions, but generally speaking women desire men
with resources and in times such as this recession it can only be
heightened. Comfort, love, etc. are important of course; there is no denying
the importance of financial stability along with that though. Overall
well being on a emotional as well as on a practical level are innate in all
of us. So in a corporeal sense it is more financially stable to have a mate that
can provide and be help as a tax benefit as well as serve to ease our
often strenuous existences emotionally.

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