That's the new Grant McCracken book and do check out the subtitle at this link. It is very exciting, very worthwhile. I need to send Tim Sullivan a blurb and I can't find his current email. How about this?
"Grant McCracken is a leading guru of ideas who combines a mastery of marketing, culture, anthropology, and modern business practice. I love his work and this will prove one of the most stimulating books of the year."
Subtitle at link: “How to Use Your Extraordinary Knowledge of Beanie Babies, Bonnaroo, John Cage, Doctor Who, Blade Runner, Vivienne Westwood, Manchester … Abrams, and Simpsons Reruns to Revive the C”
Um.
Have a better link, or care to just tell us?
I love his work and this will prove one of the most stimulating books of the year.”
If I was the publisher I’d rather see this:
“I have deep admiration and respect for his work and this book has many lessons for CEOs, business and economics students, and anyone interested in understanding how to run a successful business in the early 21st century.”
Or something like that.
You can try
Tim.Sullivan@perseusbooks.com
Rama
Leading guru? If there is anything I avoid like the plague it is “gurus”. Even worse: “marketing gurus”.
It is very exciting, very worthwhile.
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Very exciting! So we can all be police-haters now too? yaaaaa!
thanks.
suggested opinion…look of my work
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