Markets in everything

by on September 5, 2009 at 5:00 pm in Web/Tech | Permalink

Who says you can’t buy friends? An Australian online marketing
company is selling friends and fans to Facebook members after offering
a similar service to Twitter users.

Advertising, marketing and promoting company uSocial
said it was targeting social networking sites because of their huge
advertising potential. “Facebook is an extremely effective marketing
tool,” Leon Hill, uSocial CEO, said in a statement.

“The simple fact is that with a large following on Facebook, you
have an instant and targeted group of people you can contact and
promote whatever it is you want to promote,” he added. “The only
problem is that it can be extremely difficult to achieve such a
following, which is where we come in.”

The company offers packages for Facebook, the world’s number one
social networking site, that start at 1,000 friends up to 10,000
friends at costs ranging from $177 to $1,167.

“All we do is send them a welcome message or friend request from the
client. If they decide to go ahead and add that person as a friend or a
fan then they will; if not, then they won’t,” Hill told Australian
media.

Here is more information and I thank Steve White for the pointer.

Andy September 5, 2009 at 6:18 pm

Facebook has a 5,000 friend maximum. So why would you want to buy 10,000?

Economists Do It With Models September 5, 2009 at 10:57 pm

I actually went to the site out of curiosity, and it appears that uSocial offers services for both personal profiles and brand pages…so I suppose you can buy either friends or fans. (Heehee.) The pages don’t have the 5,000 fan limit, but I’m also not sure how their services work for pages since you can’t “friend request” for a page.

From a marketing perspective, this service is kind of intriguing, though I can’t seem to find details on how much the service is targeted. The site gives statistics for how much a Facebook or Twitter follower is worth, but I would have to imagine that these numbers would not be as high if the followers were gained through random spamming. I think the company is banking on brands wanting followers just to be able to say that they have them, in which case this is not altogether different from the old MySpace spambots that everyone loved (read, loathed) so much.

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