Why are there so many toys in your bookstore?

by on December 18, 2010 at 4:25 pm in Books, Economics | Permalink

Here are two relevant sentences, from Michael Rosenwald:

The only standalone toy store at Tysons Corner Center is Lego.


About 40 percent of toy purchases aren't planned, according to the NPD Group.

The full article is here.

1 Bill December 18, 2010 at 5:51 pm

Parents bring children to bookstores to take them to the children's book section, but, just as candy is in the same aisle as cereal in the grocery store, children demand toys as they go to or exit from the children's book section.

Location, location, location.

2 Hieronymus Goat December 18, 2010 at 9:37 pm

Yeah, even dumb people used to read books.

3 DR December 19, 2010 at 6:24 am

Wait, was the store made of LEGO? Cause that would be a neat gimmick.

4 Frank December 20, 2010 at 7:06 am

Why wouldn't Build-a-bear" count as a standalone toy store (and yes, there is one at Tysons.)

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