Berlin markets in everything

by on July 3, 2011 at 2:23 am in Uncategorized | Permalink

Camping vacations may summon nostalgic appeal for many consumers, but the logistics of making them happen can be overwhelming. That’s why we’ve seen a company that orchestrates backyard camping events, for example, and it’s also presumably the thinking behind Berlin’s newly opened Hüttenpalast hotel, which offers caravan-style camping in the safety and predictability of an indoor setting.

Launched earlier this month, the Hüttenpalast hotel offers consumers a way to “walk in flip-flops with your towel, even in winter, to the beautiful new showers,” as the company puts it. Set in a former Berlin factory, the hotel includes what it calls an “indoor garden” featuring an assortment of old caravan campers and wooden huts. Consumers can reserve either of these for a taste of retro happiness — pricing starts at EUR 40 per night — with separate facilities for men and women. Alternatively, if they’re less interested in “roughing it,” they can opt for one of the hotel’s six traditional rooms complete with luxury en-suite bathrooms. Either way, an attached cafe offers breakfast, coffee and homemade cakes, while the lunch menu focuses on regional and seasonal products.

The link is here and for the pointer I thank Michael Rosenwald.  For a European hotel, much less one with a theme, that’s pretty cheap.

ecurb July 3, 2011 at 3:15 am

How very German.

dearieme July 3, 2011 at 7:36 am

There is something very attractive about padding around a campsite. Is this one heated to summer temperatures?

Mind you, for 40 euros I’d like the coffee to be Italian and the cakes to be baked to Austrian or Scottish standards: Aberdeen butteries would be particularly appreciated.

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