Markets in everything

by on August 17, 2011 at 7:35 am in Uncategorized | Permalink

Teen apparel retailer Abercrombie & Fitch Co. is offering to pay Michael “The Situation” Sorrentino not to wear its merchandise.

For the pointers I thank John Thorne, Trey Miller, Courtney Knapp, Catherine Rampell, and Chris Blattman.

1 AndrewL August 17, 2011 at 7:52 am

Weren’t competing luxury brands gifting their competitors wares to the cast of Jersey shore? (ie. D&G gifting Coach bags to Snooki)
here we go:

2 John August 17, 2011 at 8:09 am

Abercrombie is just jumping on the Miracle Whip bandwagon

3 Rahul August 17, 2011 at 8:26 am

What are the nature of laws in this area? I recently read about Danny Boyle, the director of the film Slumdog Millionaire having had to spend money on digitally scrubbing out Coke and Mercedes logos from his film footage because the firms objected to being associated with the film (possibly because grimy 3rd world poverty wasn’t exactly an image they want to be associated with)

Do brands have the legal right to choose where and how they are portrayed by a third party?

4 Right Wing-nut August 17, 2011 at 9:09 am

It’s about the use & abuse of a trademark. I expect that the layers have fun with this from time to time.

5 Mike August 17, 2011 at 9:24 am

It’s like the porn companies that offer infamous “celebrities” money to do a movie for them (i.e. Casey Anthony), knowing there’s almost no chance the offer will be accepted. It’s not about the offer, it’s about the free publicity it generates. The company of Abercrombie & Fitch hasn’t crossed my consciousness in the past few years… not one single time… but now they have, and at no cost to them.

6 Mild Speculation August 17, 2011 at 9:26 am

On the other side of the coin, has anyone ever heard of companies targeting and sponsoring specific people (e.g., highly popular, or “influential” by whatever gragh-theory standard) on facebook or other networking sites to wear or use their products? It seems like there would be a big market here but maybe too many people would find out and it would lose its effect.

7 Mild Speculation August 17, 2011 at 9:29 am

I should clarify, I am not referring to national celebrities or pro athletes.

8 Ted August 17, 2011 at 9:50 am

how unamerican – negotiating with terrorists

9 The Fresh Prince of Darkness August 17, 2011 at 9:54 am

Tyler is the intellectual equivalent of The Situation. And this blog is the intellectual equivalent of Jersey Shore.

10 The General August 17, 2011 at 10:30 am

Your implied familiarity with The Situation and Jersey Shore preclude you from making any such claims.

11 Mike August 17, 2011 at 11:43 am

+1 to you

12 Joe Kristan August 17, 2011 at 9:59 am

I will entertain offers of golf club makers and tennis rackets to never be seen using their products. Believe me, guys, it will pay off for you.

13 Alfonse August 17, 2011 at 10:43 am

Not the first time fashion retailers have gone out of their way to disassociate themselves from this lot:

14 fredFred August 17, 2011 at 12:27 pm

. . . and the stock drops 5%. Apparently Mr. Market despises elitism. Now over to Robin Hanson for comment.

15 T. Shaw August 17, 2011 at 12:46 pm

#4. The closest good (that would be edible) Neapolitan pizza to Tysons Corners? That’s in New York. If you drive: any place on Manhattan or the Bronx. Not sure about Staten Island.

No. My kid has tried to make pizza (from scratch) in upstate NY and in GA. It has to be the water (NYC reservoir system).

16 Kathleen August 17, 2011 at 1:13 pm

A proactive stance as compared to Burberry vs hip hop.

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