Richard Branson tries to fool people with his new currency

by on April 2, 2012 at 4:52 am in Travel | Permalink

Richard Branson and Virgin Holidays have reacted to holidaymakers’ frustrations over exchange rates and poor value by launching a new currency today.

The ‘Branson’ will be accepted as legal tender at all Virgin Holidays destinations from April 2nd and can be bought through one of the company’s 100 retail outlets in the UK as well as in resorts upon arrival.

The ‘Branson’ launch follows research commissioned by Virgin Holidays and think tank Gray HL Division which found poor exchange rates polled highest in reasons for not travelling to a holiday hotspot, followed by bad weather, having to take vaccinations and deadly insects.

The story is here, and for the pointer I thank Angry Accountant.

Am I too rude to call this a lock-in effect, and perhaps price discrimination to boot?  How is this for a cynical sentence?

With two Bransons the equivalent of one British Pound, Virgin Holidays holidaymakers can forget about being stuck by fluctuating exchange rates – and enjoy more for their money.

1 Adam April 2, 2012 at 4:59 am

Very droll

2 david April 2, 2012 at 5:02 am

It’s just store coupons, man.

3 Tom April 2, 2012 at 5:05 am

April Fool Tyler!

4 LC April 2, 2012 at 5:07 am

April fooled, mate(s).

5 RZ0 April 2, 2012 at 6:11 am

Sounds like an April Fool, though it’s not much different from Disney Dollars, which are an attempt to capture unspent money at the theme park.

6 Matt April 2, 2012 at 8:27 am

Everyone who thinks Tyler did not realize this was a joke (which included me until 5 second ago when my girlfriend suggested otherwise) should read the title of the post again…

7 Mark April 2, 2012 at 8:41 am

It’s a double April fool, first from Branson, then from Tyler with his faux indignation (though a day late).

8 Bill April 2, 2012 at 9:06 am

Price discrimination in exchange rates for Branson products will hide discounting.
Also, if you “hoard” Branson bills, you will be giving him a loan.

9 Dan Weber April 2, 2012 at 11:01 am

What’s the conversion rate to Bitcoins?

10 Joe April 2, 2012 at 12:33 pm

Well played.

11 Bill April 2, 2012 at 5:12 pm

What is the interest rate for Branson bills?

If you hold them without interest, you are giving him a loan.

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