The culture that is Beverly Hills, vending machine markets in everything

by on November 27, 2012 at 1:44 pm in Food and Drink | Permalink

Beverly Hills Caviar has unveiled its first touch-screen vending machine at the Burbank Towne Center, offering “a large selection of the world’s finest selection of caviar, truffles, escargot, bottarga, blinis, oils, Mother of Pearl plates and spoons, gift boxes and gourmet salts.”

Prices range from under $50 up to $500, KNX 1070’s Vytas Safroncikas reports.

Here is more, courtesy of Mark Thorson and also Daniel Lippman.

Addendum: Corrected link here.

1 Dredd November 27, 2012 at 1:53 pm

The leopard and the stripes thingy … can’t be expected to change.

On its own.

2 Rahul November 27, 2012 at 1:59 pm

If you sell $500 items the overheads of employing a salesman must be tiny. Why go for a vending machine?

3 Roy November 27, 2012 at 2:26 pm

Novelty factor, you are reading about it.

How often do read caviar related publicity?

4 GiT November 27, 2012 at 2:01 pm

The culture that is Burbank?

5 rluser November 27, 2012 at 8:17 pm

Agreed. This seems a world apart from Beverly Hills. Maybe the culture that is the valley.

6 Sigivald November 27, 2012 at 2:16 pm

Mother of pearl plates… from a vending machine?


7 Roy November 27, 2012 at 2:25 pm

Supposedly mother of pearl makes caviar taste better. I eat my caviar off of bread or crackers so I am not the one to ask. I do use a mother of pearl butter knife to spread it, however, but it is an heirloom.

8 Ben November 27, 2012 at 2:50 pm

First attempted heist of a vending machine coming up?


9 John Mansfield November 27, 2012 at 3:16 pm

Second if you count that Coke machine in Akron back in ’37.

10 msgkings November 27, 2012 at 3:29 pm

Joke’s on both of you. No way the machines will have any cash in them, it would all be credit card driven.

11 Andrew' November 27, 2012 at 4:09 pm

Actually, in college the kids down the hall stole a vending machine. They didn’t want cash or Cokes. They wanted a vending machine.

12 msgkings November 27, 2012 at 4:16 pm

Ah college.

What did they want it for, to vend their own stuff or just to show off?

13 Andrew' November 27, 2012 at 4:17 pm

Just to have it. Kind of like a lava lamp.

14 Nikki November 27, 2012 at 9:46 pm

Bypass cash, go straight for the caviar.

15 Rahul November 27, 2012 at 11:31 pm

Who wants Cash when you can grab Caviar instead?!

16 Anon. November 27, 2012 at 4:12 pm

What I want to know is what they put in the blinis making them cost $50 or more.

17 Komori November 28, 2012 at 9:23 am

What I want to know is where they’re placing this to get turnover high enough to keep the things worth that price…

18 Alen Mattich November 27, 2012 at 5:15 pm

On the Caledonian Road, on the seedier side of Islington, the very chic district in London, there used to be a maggot vending machine. For people who fished on the Regent’s Canal.

19 Alen Mattich November 27, 2012 at 5:20 pm

Here’s a link to the company, Mag-It

20 Peter November 27, 2012 at 6:09 pm

On a different note, there no longer are vending machines in Tokyo which dispense schoolgirls’ dirty underwear.

21 bunker brown November 28, 2012 at 1:12 am

What? Why?

22 Phillip M. November 27, 2012 at 6:25 pm

I first saw a touch-screen vending machine in Tokyo, and it was selling the same Pocari and cold tea as every other Japanese vending machine. Which is not a bad thing, but I remember wondering how they would be able to take full advantage of the touch-screen innovation given their fairly fixed inventory. It’s nice to see Beverley Hills really working the machine’s flexibility.

23 Mr. Econotarian November 27, 2012 at 8:54 pm

In actual Beverly Hills, there is the Sprinkle’s Cupcakes “ATM”, which allows 24-hour vending of expensive though yummy cupcakes:

24 Nikki November 27, 2012 at 9:34 pm

No Great Stagnation, it seems.

25 Marilyn Alessi November 29, 2012 at 1:53 am

I have read this from other blogs. The thought is great but I don’t think that it can be afforded by an average American. It is worth the try though since many people go crazy over it.

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