I am here for a few days, so my attention turned to a new paper by Kim and Jung, entitled Investor PSY-chology, here is the abstract:
The global success of “Gangnam Style,” the 18th K-pop single by the South Korean rapper PSY in 2012, was an exogenous shock to international investor enthusiasm about DI Corp., because the company’s chairman and CEO is PSY’s father. The stock price of the semiconductor equipment company jumped by almost 800% in three months without material information. Using Korean microstructure data that identifies non-resident foreign individual (NRFInd, hereafter) investors and resident foreign individual (RFInd, hereafter) investors by nationality, we study international individual investor behavior. The count of flash mob videos and parody videos uploaded on YouTube from each country is our proxy for the enthusiasm of individual investors. We find that NRFInd (RFInd) investors in specific countries become net buyers (sellers) of DI Corp. when a flash mob or parody music video is uploaded in their country. This is because RFInd investors had already purchased the stock on the day PSY left Korea to meet Scooter Braun, the producer of Justin Bieber. Our results support a “resale option” explanation about the bubble in the asset price.
Hat tip goes to @EmanuelDerman.