Rental car *Average is Over*

A new car rental service at Los Angeles International Airport will allow customers to pick up an Audi A4 without ever having to interact with a clerk.

The company is called Silvercar, and it aims to fill a niche in the car rental market, according to chief executive Luke Schneider. Like other companies seeking to reinvent travel, Silvercar allows customers to streamline the entire process using their mobile phones.

“Mobile plus travel is a beautiful combination,” Schneider said. “To get into a Silvercar, you literally scan the car with your phone. That’s how the doors unlock and you jump in.”

The company’s entire fleet consists of silver Audi 4s, an entry level luxury car made in Germany that starts at around $35,000.

There is further information here, and for the pointer I thank Zenon Zygmont.