In the latest example of marketers entering the living room, Burger King will release television commercials on Tuesday that are intended to prompt voice-activated smart speakers from Google into describing its burgers — after the 15-second spots end.
A video from one of the fast-food chain’s marketing agencies showed the stunt in action: “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich,” the commercial’s actor says. He continues, “But I got an idea. O.K. Google, what is the Whopper burger?” Prompted by the phrase “O.K. Google,” the Google Home device next to the TV in the video lights up, runs a search and states its ingredients.