The George Romney campaign
…most important of all was the gulf between the man and the national media, who could not understand each other — Romney’s billboards in New Hampshire read THE WAY TO STOP CRIME IS TO STOP MORAL DECAY; he could not understand why newsmen found the slogan funny; and they could not understand what he meant by moral decay.
That is from the still-engaging Theodore H. White The Making of the President 1968. And here is Rod Dreher on crime and morality.