The signaling start-up culture that is Finland

Intrepid entrepreneurs have plunged into icy Finnish water in an eccentric contest to win funding for their business ideas.

Polar Bear Pitching allows start-up firms to put forward their projects to investors for as long as they can stand in the freezing temperatures.

The final of the Dragon’s Den-style competition will see a dozen companies put their plans under the noses of investors.

The winner of the two-day contest — which takes place in frozen sea near Oulu on February 6 and 7 — will receive €10,000.

Start-ups who have secured funding say standing in such cold water helps convince investors they are serious.

Here is the article and photo, via Danica Porobic.

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