Two men and a bulldog showed up unannounced at Caitlin Strickland’s after-school job on a Friday afternoon.

Admissions officers are traveling hundreds of miles with a live animal to inform high-school seniors they have been accepted to a college—and to urge them to enroll. It’s not just the star athletes or scholarship winners who get the treatment. It is pretty much anyone, a tactic driven by competition to snag the declining number of college-bound high-school students.

I would have brought a schnauzer:

Trip [the bulldog] is “not generally a heavy drooler unless there is a peanut butter and jelly sandwich nearby and then he drools like crazy,” said Michael Kaltenmark, his handler and the school’s director of external relations. “Unless someone is actively making dinner in front of him he’s going to be fine.”

Trip’ silver collar is valued at $10,000, bring on the direct instruction.

That is from Douglas Belkin at the WSJ, courtesy of the excellent Samir Varma.

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