The surprise vacation (markets in everything)

Companies like Magical Mystery Tours and the Vacation Hunt, both based in Washington, D.C., have made surprise vacations their specialty, while more traditionally oriented operations like Rustic Pathways, which focuses on teen travel, and London-based luxury outfitter Brown + Hudson have added mystery trips to their already robust lineups.

The company picks the destination and does all the work planning the trip:

So, how does a destination get chosen? Most American mystery travel companies, including Pack Up + Go, require clients to take a survey. When booking my trip, I was asked where I’d been recently, and where I’d be heading soon, so the company could avoid those places. I was also asked to select from a long checklist of interests and to write in additional comments. I didn’t request a warmer destination, though I easily could have.

Here is the full story from Matthew Kronsberg at the WSJ.

For the pointer I thank the excellent Samir Varma.

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