California markets in everything

A Taco Bell hotel with Taco Bell themed items and equipment:

Just as guests began arriving at The Bell: A Taco Bell Hotel & Resort on Thursday, a viral tweet made the rounds connecting the fast food chain to conservative-leaning political contributions made by its corporate parent, YUM! Brands. Would that cast a cloud over the pop-up activation, which had been in the works for over a year? Would the flood of Instagram influencers, YouTube vloggers, and Taco Bell enthusiasts be less likely to gleefully share their Fire Sauce-smothered content? The answer, of course, was no.

People really, really love Taco Bell. Every reservation for The Bell’s four-night run ($169 per night) booked up in under two minutes.

Here is the full story, via Shaffin.