The author is Richard E. Ocejo, and the subtitle is Old Jobs in the New Urban Economy. Here is one summary bit:
The three transformations that frame the content of this book — the restructuring of elite taste around omnivorousness, the changing of traditional community institutions into destinations of the new cultural elite in retail, and the recoding of work in the new economy — combine to explain how these jobs and businesses have become upscale, cool, and desired.
The jobs are bartender, distiller, barber, and butcher.
…these new elite manual labor jobs give men — mainly those of a certain race and social class standing — the chance to use their bodies directly in their work, as men did in the industrial era but do so less often today, as well as their minds, which grants them greater status in these jobs than they would otherwise have. They are simultaneously respected knowledge workers and skilled manual laborers, and perform their work in public. Men are thus able to use these jobs to achieve a lost sense of middle-class, heterosexual masculinity in their work.
I definitely recommend this book to anyone interested in the evolution of labor markets, how America will respond to ongoing automation, the production of status, and the role of men in an increasingly feminized society. It is more of an “thick description, insights throughout” book than an “easy to sum up the bottom line” treatment. Here is the book’s home page. Here is a very positive FT review of the book.