Results for “jurafsky” 4 found
In a study of more than a million Yelp restaurant reviews, Mr. Jurafsky and the Carnegie Mellon team found that four-star reviews tended to use a narrower range of vague positive words, while one-star reviews had a more varied vocabulary. One-star reviews also had higher incidence of past tense, pronouns (especially plural pronouns) and other subtle markers that linguists have previously found in chat room discussions about the death of Princess Diana and blog posts written in the months after the Sept. 11 attacks.
In short, Mr. Jurafsky said, authors of one-star reviews unconsciously use language much as people do in the wake of collective trauma. “They use the word ‘we’ much more than ‘I,’ as if taking solace in the fact that this bad thing happened, but it happened to us together,” he said.
Another finding: Reviews of expensive restaurants are more likely to use sexual metaphors, while the food at cheaper restaurants tends to be compared to drugs.
Previous MR posts on Jurafsky are here.
Stanford’s Dan Jurafsky has written a book doing just that. In The Language of Food: A Linguist Reads the Menu, Jurafsky describes how he and some colleagues analyzed a database of 6,500 restaurant menus describing 650,000 dishes from across the U.S. Among their findings: fancy restaurants, not surprisingly, use fancier—and longer—words than cheaper restaurants do (think accompaniments and decaffeinated coffee, not sides and decaf). Jurafsky writes that “every increase of one letter in the average length of words describing a dish is associated with an increase of 69 cents in the price of that dish.” Compared with inexpensive restaurants, the expensive ones are “three times less likely to talk about the diner’s choice” (your way, etc.) and “seven times more likely to talk about the chef’s choice.”
Lower-priced restaurants, meanwhile, rely on “linguistic fillers”: subjective words like delicious, flaky, and fluffy. These are the empty calories of menus, less indicative of flavor than of low prices. Cheaper establishments also use terms like ripe and fresh, which Jurafsky calls “status anxiety” words. Thomas Keller’s Per Se, after all, would never use fresh—that much is taken for granted—but Subway would. Per Se does, however, engage in the trendy habit of adding provenance to descriptions of ingredients (Island Creek oysters, Frog Hollow’s peaches). According to Jurafsky, very expensive restaurants “mention the origins of the food more than 15 times as often as inexpensive restaurants.”
That is the new and excellent book by Dan Jurafsky, due out this September, and I found it interesting throughout. Here is just one bit:
In fact, the more Yelp reviewers mention dessert, the more they like the restaurant. Reviewers who don’t mention a dessert give the restaurants an average review score of 3.6 (out of 5). But reviewers who mention a dessert in their review give a higher average review score, 3.9 out of 5. And when people do talk about dessert, the more times they mention dessert in the review, the higher the rating they give to the restaurant.
This positivity of reviews, filled with metaphors of sex and dessert, turns out to be astonishingly strong.
And how exactly do Americans conceive of dessert?
Americans usually describe desserts as soft or dripping wet…US commercials emphasize tender, gooey, rich, creamy food, and associate softness and dripping sweetness with sensual hedonism and pleasure.
This association between soft, sticky things and pleasure isn’t a necessary connection. For example, Strauss found that Korean food commercials emphasize hard, textually stimulating food, using words like wulthung pwulthung hata (solid and bumpy), coalis hata (stinging, stimulating), thok ssota (stinging), and elelhata (spicy to the extent one’s nerves are numbed).
How can you resist a book with sentences such as these?
The pasta and the almond pastry traditions merged in Sicily, resulting in foods with characteristics of both.
Here is a previous MR post on Jurafsky, including a link to his blog, and concerning “Claims about potato chips.”
You may be surprised to learn that potato chips are a health food; almost all chips (expensive or not) emphasized the healthiness of their products by using phrases like “low fat”, “healthier”, “no cholesterol”, or “lowest sodium level”. But these health-related claims occur on expensive chips 6 times as often as on inexpensive chips (6 times per bag versus once per bag). This difference in health language is not, as far as we can tell, due to actual differences in the chips. No chips in our sample contain trans fats, but only 2 out of the 6 inexpensive chips talk about it. By contrast, every one of the 6 expensive chips mentions the lack of trans fats.
Expensive chips also turn out to be much more natural. Phrases such as “natural”, “real”, or “nothing artificial” are 2.5 times more likely to be mentioned on expensive bags (7 times on each expensive bag but under 3 times on each inexpensive bag).
Another way to differentiate is to use negative markers, words like “never”, “not”, or “no” (“never fried”, “we don’t wash out the natural potato flavor”, “no wiping your greasy chip hand on your jeans”). Negation emphasizes bad qualities that a chip does not have, subtly suggesting that other brands have this bad quality. To get a more fine-grained analysis, we also regressed the number of negative words against the price. We found that a bag of potato chips costs 4 cents more per ounce for every additional negative word on the bag.
Finally, expensive chips are 5 times more likely to distinguish themselves from other chips, using comparative phrases like “less fat than other leading brands”, “best in America”, “in a class of their own”. or “a crunchy bite you won’t find in any other chip”. Where text on the inexpensive chips focuses on the chips themselves, ads for expensive chips emphasize their differences from “lesser” chips.
…Mentions of tradition occurred more than twice as often on inexpensive chips. Our linear regression showed that every time a family or an American locale is mentioned, the price per ounce of the chips drops 10 cents. The inexpensive chips thus represent a model of authenticity rooted in family traditions and family-run companies, and set in regional locations throughout America.