Trying to make people punctual

After years of whiling away wasted hours, Ecuadoran businesses and civic groups have launched a campaign to force people accustomed to habitually missing appointments and deadlines to start showing up on time.

“Symptoms: Rarely meets obligations on time, wastes people’s time, leaves things to the last minute, no respect for others,” reads a poster that has been appearing around the country, dealing with chronic lateness syndrome as if it were a disease.

“Treatment: Inject yourself each morning with a dose of responsibility, respect and discipline. Recommendation: Plan, organize activities and repair your watches.”

This is the new campaign in Ecuador, which aims to encourage timeliness. It is organized and funded by the private sector. And who, pray tell, are the biggest offenders when it comes to tardiness?

The most flagrantly late are public functionaries and military officials, Ecuadorans agree, and their president has been steeped in both cultures.

The program even includes incentives. If you are on time for a meeting, you are greeted with a pleasant sign telling you to come on in. The red flip side of the sign reads: “Do not enter, the meeting started on time.” N.B.: I want one of these.

Ecuadoreans are notorious for their lateness; for dinners scheduled for 8, people start assembling at about 10:30.

The private sector in the United States also has tried to combat tardiness, although the initial problem is less severe. Note, however, that CEOs are more often late for meetings than not, 60 percent of the time. Here is one attempt to reign in abuses:

A popular solution is charging $1 to $5 a minute to anyone who arrives late [for a meeting]. The money can be donated to charity, or saved toward an office party. Nielsen says ISD has tried late fees. They work for a while, but enforcement usually falls by the wayside after a couple of months, he says.

Such solutions won’t work on CEO offenders with big egos, Mina says. Locking the door after the meeting starts, or telling the CEO that a 2 p.m. meeting starts at 1:45 can be “career-limiting moves,” he says.

One source mentions a European study finding that the French are especially late. The Japanese have a reputation for being very punctual.


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