Using products as advertisements
Why not name your product after your company phone number?
1 800 BEST DDS [is] a product that blurs – if not outright erases – the line between merchandise and marketing tool.
The name of the product is also the number of a referral service for dentists who specialize in cosmetic procedures, like fixing crooked smiles and bleaching yellowed canines.
Here is the full story, from The New York Times.