Markets in Everything

Organic cigarettes.  Henry Sicignano, American Spirit’s vice president of marketing, explains his purpose succintly:

"Our company’s greatest challenge – also
our greatest opportunity – is to expose smokers to our chemical-free,
all-natural tobacco products…"

I also liked this classic bit of statistical illusion:

With a market share of less than 1 percent
of the total U.S. cigarette business, Santa Fe is undaunted by the
behemoths that are their competition. "Natural American Spirit
cigarettes are the fastest growing brand in the United States,"
Sicignano reports.

(Groups which are small are often the fastest growing, also the fastest declining.)


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