Markets in everything: customer service edition

Stephen Dubner reports:

Now there’s a new website, still in beta, called Bringo! (a.k.a. NoPhoneTrees.com),
which takes a different approach. Here’s how one of its founders,
Marcin Musiolik, describes the project: “Our mission is to help users
skip phone trees and connect with a real human on the customer support
phone lines at many companies throughout the U.S.  Users simply choose
the company they wish to call, and we’ll dial the company directly,
navigate their phone tree, and call them back when they are in queue
for an operator or customer service representative.”