Self-constraint markets in everything the culture that is Japan

OKITE is a Japanese alarm clock app. It’s designed to help users wake up, but with a twist: it sends embarrassing messages to the user’s Twitter account every time they hit snooze.

And what does it send?:

“From today on I’m going to head to work via unicycle.”

“I want to buy a fast red Ferrari and a horse!”

“Just as I thought, I want to become a stewardess.”

Here are further examples, all in Japanese.

For the pointer I thank Jordan, a loyal MR reader.

Comments

Wow, OK, I need to live in Japan again.

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I wonder what percent of their customers consider the messages an incentive to hit the snooze button MORE often.

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??????

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A side note: the twitter account of the blog (@MargRev) is not updated since June despite being followed by +1000 people and listed nearly 100 times. I thinnk there's a plugin for Wordpress which tweet your blog posts.

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Lol this is the same as this app: http://shamealarm.com/

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Ah, incentives.

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What's embarrassing? I actually do want to buy a fast red Ferrari (though not a horse).

Not that I can afford one.

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