Self-constraint markets in everything the culture that is Japan

OKITE is a Japanese alarm clock app. It’s designed to help users wake up, but with a twist: it sends embarrassing messages to the user’s Twitter account every time they hit snooze.

And what does it send?:

“From today on I’m going to head to work via unicycle.”

“I want to buy a fast red Ferrari and a horse!”

“Just as I thought, I want to become a stewardess.”

Here are further examples, all in Japanese.

For the pointer I thank Jordan, a loyal MR reader.


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