Will the era of conspicuous consumption wind down?

Rick Bookstaber writes:

And one notable area of consumption that by definition differentiates the classes, that of conspicuous consumption, is going by the wayside. Yes, I believe we are seeing the twilight of the era of conspicuous consumption. Not that Gucci and Chanel are going to go out of business, but for most people that sort of status statement is increasingly becoming irrelevant. No matter what you are wearing and driving, a far better picture of you and your status is just a few clicks away. You don’t have to drive a Ferrari to let everyone know you are rich and successful. If you are driving a Ferrari, what it will convey is that you – who as everyone who cares to Google you knows is running a hedge fund and is worth tons of money – must like a Ferrari.

Of course in Silicon Valley, the conspicuous consumption norm is already relatively weak among the wealthy, at least as that norm was traditionally understood.  Yet you can think of a web company itself as the new “conspicuous” — “look at what I’ve done!”


Comments for this post are closed