I have seen this future in the eighth-floor apartment of Lee Chang-hyun in Seoul (pictured at work, above). At around midnight, he goes online with a couple of friends and performs his meal, spicy raw squid one day, crab the next. “Perform” is the right word. He is extravagant in his gestures, flaunting the food to his computer camera to tantalise the viewers. He eats noisily and that’s part of the show. He’s invested in a good microphone to capture the full crunch and slurp.
This is not a private affair. Some 10,000 people watch him eating per day, he says. They send a constant stream of messages to his computer and he responds verbally (by talking) and orally (by eating, very visibly and noisily).
If the audience like the performance, they allocate him what are called “star balloons” and each of these means a payment to him and to the internet television channel on which he performs. He is coy about how much he earns but the BBC has estimated, by noting the number of star balloons on his screen, that it would run into several hundred dollars for a two-hour stint.