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Building the biggest and the best sandcastles is an absolute must for children on beaches.

Now a travel company is stepping in to secure the all-important bragging rights for them – by launching the world’s first sandcastle butler service.

From Disney castles to favourite TV characters, the talented concierge staff will be on hand to transform a simple mound of sand into anything guests’ imaginations can conjure up.

Oliver’s Travels, a family villa specialist, is introducing the VIP service at selected destinations in Europe.

When guests book the service they will first get a sandcastle brainstorming session with the butlers in order to create an elaborate sand design.

There are more good photos at the link, and also tips on how to build a great sandcastle, all via the excellent Mark Thorson.

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