But the revered Icelandic language, seen by many as a source of identity and pride, is being undermined by the widespread use of English, both in the tourism industry and in the voice-controlled artificial intelligence devices coming into vogue.
…A number of factors combine to make the future of the Icelandic language uncertain. Tourism has exploded in recent years, becoming the country’s single biggest employer, and analysts at Arion Bank say that half of new jobs are being filled by foreign workers.
…The problem is compounded because many new computer devices are designed to recognize English but not Icelandic.
“Not being able to speak Icelandic to voice-activated fridges, interactive robots and similar devices would be yet another lost field,” Mr. Jonsson said.
Here is the interesting NYT piece.