What’s bad for [the now trade-restricted] K-pop is excellent for Chinese musicians, who are seizing on the opportunity. One group skyrocketing in popularity in the absence of K-pop “idols” is SNH48, a Shanghai-based girl band that has a rotating cast of members—somewhere around 220, depending how you count the generations—and just raised more than $150 million from investors last month. If the idea of girl-band investors seems odd, you should know that SNH48, whose performers are voted in and out by fans, is far more of a corporate business than a music group. Per the Financial Times (paywall):
“Unlike western pop, which trades on authenticity and the idea of performers singing from the heart, SNH48 is run more like a tech start-up than a musical group. Taking its inspiration from Japanese group AKB48, instead of a core group it runs on teams of interchangeable singers—a strategy managers hope will allow it to build generations of young female stars and longer-lasting revenue streams.”
Fans use a mobile app to track their favorite singers, send notes to them, and watch their livestreams. The band’s managers carefully curate new teams of performers every year, which is similar to how South Korea’s massive K-pop factory is run.