Airline markets in everything

Out of the many repulsive things about air travel, airline food probably ranks high. But not for AirAsia.

Asia’s largest low-cost carrier is betting people love its food so much that it opened its first restaurant on Monday, offering the same menu it sells on flights. It’s not a gimmick, either: AirAsia, based in Malaysia, said it plans to open more than 100 restaurants globally within the next five years.

The quick-service restaurant’s first location is in a mall in Kuala Lumpur. It’s called Santan, meaning coconut milk in Malay, which is the same branding AirAsia uses on its in-flight menus.

Entrees cost around $3 USD and include local delicacies such as chicken rice and the airline’s signature Pak Nasser’s Nasi Lemak dish, a rice dish with chilli sauce. Locally sourced coffee, teas and desserts are also on the menu.

Here is the full story, via Michael Rosenwald.  P.S. Pablo Escobar’s brother is now selling a folding smart phone.

Comments

Closer to the ground is the House Members' Dining Room at the Capitol, now open to the public. While some may complain of the indigestion caused by what happens in the House Chamber, the indigestion caused in the Members' Dining Room is as bad if not worse. Cowen need not go there. https://www.washingtonpost.com/lifestyle/food/now-you-can-eat-at-the-capitol-just-like-a-us-representative-badly/2019/11/27/4b5d0ba8-0a3f-11ea-8397-a955cd542d00_story.html Whether the Members' Dining Room will be voted the worst restaurant in Washington is still up in the air. My advice: don't fly in the 737 Max and don't eat in the Members' Dining Room.

Do senators get better food than House members? The recipe for Senate Bean Soup looks okay, not exciting but okay.
https://www.senate.gov/reference/reference_item/bean_soup.htm

Yea, the reviewer of the Members' Dining Room mentions that the recipe for bean soup in the Senate (Senate Bean Soup, which I have eaten many times but have never been to the Senators' Dining Room) is different from the recipe for bean soup in the Members' Dining Room. I suppose the lowbrow House members don't know good food as compared to the cultured Senators.

The House menu is like the Monty Python Spam skit, but done with Freedom Fries.

So, they serve the Senators a lot of beans? That explains a lot.... [rim shot]

Airplane Food mostly just needs to be a lot stronger flavored. The changed cabin pressure really dampens your taste buds, so food tastes blander than usual.

OK, Brett.

Best Airlines' food I've ever had (some business class and some coach), not in order:
- Iceland Air
- Swiss Air (the little chocolates and cups of espresso are a nice touch)
- Singapore Airlines
- Etihad
- Nippon Airways

Worst I've had, not in order:
- TAM
- Air France (I was surprised to)
- China Southern
- United Airlines

I would classify everyone else in between IMO.

The best plane meal I ever had was on Air France, flying economy, so that is surprising. Agree with you on the Japanese airlines, they are probably the best food going, especially in business class. Singapore service is great of course, but their food in business is a little bland. I confess I am partial to BA food in business as well, I like the cheese (stilton). Other aspects of BA are not so good. My top tip is to eat in the lounge and sleep on the plane.

I'd second the positive review of food served to those in the cheap seats on Air France. This was a long flight, and the food service was almost like a French version of Dim Sum in that they just kept offering small plates of this-and-that, and most of the this and that was quite good.

Of course, serving and eating food while flying is ridiculous. I understand how the practice started (flying initially was for the "cultured", to whom stewardesses served champagne and hors d'oeuvres), but now that it's mostly philistines who fly, in their stretch pants into which they fit their bloated and their tennis shoes to cushion the weight of the many pounds they carry, the food is to satisfy the urge to eat at every possible occasion, especially when the food is free or cheap even if inedible.

I assumed that airline food service was like meal time in prisons. A distraction that kept the inmates focused on something besides their misery.

No rayward. The practice started when the airlines realized that their long flights — say, NA to Asia or NA to Europe; and since you are older you’ll know they were danged long — people were hungry.

Also: eating regularly is a key step in reducing jet leg.

Plus, it's a thing to do, to break monotony.

(If one of those locations ends up close to me, sure I'll try it.)

@rayward, how long was the travel time for a Pan Am flying clipper between Miami and Buenos Aires on 1934? 6 days. There's a naive film about those days: China Clippper with Humprey Bogart as a pilot =)

Getting on a plane with the intention of eating a good meal or even a snack is just about as silly as going to a ball game to eat a hot dog. The best approach to eating in the air was once bringing your own food, smoked fish, sausage, fruit, and best of all, stopping at a C-store on the way to the airport, buying some grape juice, dumping it out in the parking lot and filling the bottle with wine. Makes for a pleasant trip but probably no longer allowed in the land of the free and the home of the brave.

I routinely sneak the small one ounce bottles of liquor onto planes and pour them into my sodas. Can easily get away with it, especially if seated next to the window. It saves 7 dollars per drink.

I fly AirAsia regularly, and I find this extremely puzzling. The food is not very good - I'd say, below average airline fare. For example, Uncle Chin's chicken rice - which is allegedly popular - is extremely greasy, and not very tasty. For the price I've paid for it on a flight, I can purchase a very good chicken rice at a hawker center, and have many leftover to purchase a beverage --- and still have coins to fill my pocket.

Perhaps AirAsia is betting that its food fills the elusive gap that - allegedly - exists for fast Asian food in East Asia? I can't figure it out.

Escobar is about to give Apple a lesson in market concentration strategies. He was trained in an industry that is renowned for rewarding the most productive participants.

So for $3 you can get rice or...rice? Well, at least it doesn't sound like they're charging airport prices.

He got up and dropped the paper in the trash bin. “I’d stick with Ikea.”
“It’s not like square footage is tough to come by in New York or anything.”
“There’s a Target down the road and a Home Depot on Twenty Third Street. So, what’s the problem?”
“Well,” she said, “are you disrobing?”
Jonathon threw his hands in the air and ruffled the sides of scalp. “Am I?”
“Sometimes—after I’ve gotten off the train and I’m walking home.” A man with a Siberian husky with one-brown eye and one-blue eye walked in and Beth put her hands at her sides.
“I’ll have a double espresso,” the man said.
“For here?” she said.
“For a while,” he said.
She flipped her hands, pushed on the machine and swept the air.
“When you’re walking home,” Jonathon said, taking his time.
“Yeah I’m not sure.” She placed a finger on her lip. “The mullets are kind of jumbled but the stares are cubic, you look down you know?”
“I really don’t.”
“It’s not the hair or their glare, the bent is bound like my first time.”
“Doing what?”
“The muscle men spill their milk and I don’t know, I turn around, and my cheeks been kissed.” She stopped and placed a cup on the bar, pushing two dollars of change in her hand.
“How empty,” he said.
“A cagist well,” she said.
The dog’s gaze had set upon Jonathon, it now lowered its nose and sat on its hind legs.

How can I delete someone else's comment?

You can't. Tyler can and sometimes does. Not because he can (as the currently popular expression goes). If you read the comments before they get deleted you'd understand why they were deleted. Self-interest: when forums become too full of spam and botsam, everyone else leaves, Tyler doesn't get the nice amazon click-through fees.

Yeah, on just about any website including this one we can see that totally free speech does not work. Unmoderated comments become dominated by spammers and trolls. i'd say that literally caused the death of Usenet.

It creates the uneasy situation we see with the large dominant social media networks. Tyler's presumably against government regulation of the content of those networks and in favor of letting them decide themselves what sort of moderation and deletion policies to implement. Personally I'm not so sanguine about the free market, as many people have observed it's more profitable to give users a steady stream of clickbait and fake news than legitimate information. And I think that's had a direct effect on countries' political conversations.

It's always important to keep in mind whether or not your customers have good taste. :-)

I assume that they will follow the wisdom that the brain is the biggest taste bud, and recreate the culinary ambiance by forcing diners into cramped germ infested tubes, eating with knees pressed to chin and elbows tucked against the ribs. And every fourth meal will be randomly canceled without recourse.

Admit it. Asian food just tastes better.

Than a cheeseburger and fries? Get out!

(Actually there is room for both. And Turkish pizza. There are 365.24 days in a year!)

Which has grown more in the last 30 years:

Asian food in the west, or western food in Asia?

It's not new. Maybe 30 years ago one of the best (of a very small set) international restaurants in Cairo was the Swissair Restaurant.

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