15-year-old Lebron James Jr. goes there, and his games will be on ESPN 15 times this year, even though he is mainly a role player and not a star. Here is more:
What Sierra Canyon strives to provide is controlled madness, controlled chaos. It’s a school not just familiar with athletic fame but celebrity, which has complexities beyond what even LeBron [Sr.] had faced.
For example, Sierra Canyon doesn’t attempt to restrict players’ social media. Players are put through a four-week course to educate them about its benefits and dangers. But Bronny is permitted to say whatever he wishes to his 3.7 million Instagram followers. Stanley and Pippen Jr. had hundreds of thousands of followers themselves.
“We don’t want to stop any of our players from building their brands,” Chevalier says. “They may be able to use that later in life, whether they make it as basketball players or something else.”
LeBron James Jr., by the way, plays on the same team as Zaire Wade, son of Dwayne Wade, LeBron’s former star teammate from the Miami Heat.