The Economist has a full article on this topic, here is one good excerpt:
But the defining feature of the latest innovation revolution is breakneck speed. Companies are being forced to raise their corporate metabolism and overcome “analysis paralysis”, an affliction caused by top managers having pored over the same irrelevant case studies at business school. In a recent briefing consultants at Bain urged companies to throw out old data, test quickly and often, and assume you will be in testing mode for some time to come.
The article is interesting throughout, and here is my earlier post on the rising speed premium in a pandemic world.