“Get Down and Shruti” (how many of you get the musical reference?). Here is an excerpt from the first post, “Why everyone should pay more attention to India”:
Globally, one in five people below 25 is from India. 47% of Indians, about 650 million, are below the age of 25. This group of young Indians has some unique characteristics.
First, they have grown up in a market economy, post-command-and-control socialism. Two-thirds of Indians were born after the 1991 big bang reforms and have not experienced rationing and long lines for essential goods (other than episodic shortages during Covid). They have lived in an India that has averaged about 6 percent annual growth for three decades. They have access to global goods and content, and this generation of Indians wants and expects to compete with the world.
Second, a large proportion of these young Indians have grown up with access to the internet, with more coming online each year. Close to two-thirds of the population has access to a smartphone, and by 2040, it will be over 95% of Indians. Indians have access to some of the cheapest mobile data plans in the world, and charges are $0.17 per gigabyte on average, with plans as low as 5 cents per gigabyte.
The Substack is available for free, self-recommending.