Cinematic markets in everything

AMC Theatres is changing the way it charges for seats.

America’s largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will now cost more. The ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year.

Three pricing tiers will soon be offered. For example, the highest-end “Preferred” tier are in the middle of the theaters and will be priced at a “slight premium” compared to its “Standard” tier, which the theater chains says will remain the most common choice and will be sold for the “traditional cost of a ticket.” The third tier is called “Value,” which are seats in the front row of theaters and will cost less than than its “Standard” tier.

Broadway and music concerts do this, so why not movie theaters?  Here is the full story, via Natasha.


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