*Look Again*

The authors are Tali Sharot and Cass Sunstein, and the subtitle is The Power of Noticing What Was Always There.  Excerpt:

The day is known as Högertrafikomläggningen, which translates to “the right-hand traffic diversion,” or H-day for short.  It was the day Sweden changed from driving on the left side of the road to the right.  The move was initiated to align Sweden with the other Scandinavian countries.  The fear was that drivers would get confused, turning the wrong way or getting too close to other cars when attempting to overtake them.  That would seem to be a perfectly reasonable fear.  Surprisingly, however, the switch did not result in a rise in motor accidents,   On the contrary, the number of accidents and fatalities plunged!  The number of motor insurance claims went down by 40 percent.

A very interesting book, recommended, due out in February.