That was then, this is now, NBA edition

Then, from summer of 2023: “The Boston Celtics just set an NBA record by agreeing to a five-year, $304 million contract with two-time All-Star Jaylen Brown…the odds are the deal will be seen as a good one — maybe even a bargain. The economics of the National Basketball Association have been shifting toward more and more money.”

That was by me, for Bloomberg, and at the time that claim received a lot of pushback.

Now: “With a potential $7B annual media rights deal looming, NBA players could make up to $95M a year on supermax contracts in the future.”

Here is a further look at those numbers.  Did I mention that the Celtics are in the Eastern Finals and are the current favorite to win the title?



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