Markets in everything, part II

by on February 6, 2004 at 7:45 am in Books, Economics | Permalink

You can now buy a personalized romance novel, featuring you and your sweetheart:

To get their names in print, customers decide on a book – most companies offer several stories to choose from – then fill out a questionnaire with details such as their love’s hair color and nickname. The information is inserted into the context of pre-fab story and presto, a personalized romance.

Don Fox of Port Saint Lucie, Fla., bought the novel “Treasure Seekers” for his wife last Valentine’s Day and included details such as the type of car he drives and his wife Josephine’s favorite radio station in the text.

“It’s something my wife and I will have forever. It’s unique,” said Fox, 43. “If you get a box of chocolates, it looks just like the box you got before that one. Then you eat it and it’s gone.”

The novels come in “mild” and “wild” versions and the plots take place in various standard romance novel locales such as a dude ranch and the white sand beaches of Tahiti (search). While their text won’t win any Pulitzer Prizes, they offer a quick read and, at $55.95, the books won’t break the bank.

Some people actually like this idea:

“It was an addictive read because it makes you the star,” said Pete Hart, 34, who received a pre-fan novel called “Vampire Kisses” from his girlfriend. “I was referred to as Pedro in the book, which is my nickname. I found that quite charming.”

Another fellow noted:

“It read more like a novel or novelette and less like a typical romance novel,” he said. “I enjoyed reading it. Besides, I was in it.”

So what is next? How about DVD movies with your face superimposed upon that of Tom Cruise?

But our world is not always taking steps forward. Ebay has been moving to take down sales of imaginary girlfriends.

If you are curious, here is part one of “Markets in everything.”

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