Pets vs. men - pets win - Marginal REVOLUTION

Pampered pets are becoming women’s priority vs. their partners, according to a study of 901 pet owners by BizRate Research for Shopzilla, the leading shopping search site on the Web, which has seen an increase in luxury pet product searches.

It’s no wonder that women are spoiling their pets. More than half of women (56%) feel that their pets are more affectionate than their partners (vs. 41% of men), and 45% of women think their pets are cuter than their partners (vs. 24% of men).

In the study, women said they had a deeper emotional connection with their pets than men did. Nearly all women respondents (99%) reported that they frequently talked to their pets (vs. 95% of men) and an astonishing 93% of women think that their pets communicate with them (vs. 87% of men) [TC:no more email on this last part, I am simply quoting somebody else here!].

Here is the story, and thanks to Andrew Roth for the pointer.