Big Blogger(s) is watching you

In Korea, a woman’s dog [****] on the train. When people on the train
asked her to clean up the mess, she became belligerent.

Then bloggers, including one with a camera, got to work:

Within hours, she was labeled gae-ttong-nyue (dog-****-girl)
and her pictures and parodies were everywhere. Within days, her
identity and her past were revealed. Request for information about her
parents and relatives started popping up and people started to
recognize her by the dog and the bag she was carrying as well as her
watch, clearly visible in the original picture.

Here is the link.  Here is Daniel Klein on reputation.  Here is a relevant image.