A group of Swiss businessmen will hear first Pascal Lamy on economic globalization and then me on cultural globalization. I must keep in mind the fundamental principles of speaking to the Swiss. Unlike virtually all American audiences, the listeners do not expect to be entertained. Efforts to entertain will insult some of them. I need not reach my main point until the end of the talk. Taxonomy for its own sake is not detested, but PowerPoint is viewed with suspicion.
Ethnic food here is improving rapidly, but a simple daal with bread and rice can cost $20; the lovely scenery isn’t the only reason immigrants wish to get in.















Being Swiss, I am not so sure about those fundamental principles. Ceteris paribus, I prefer an entertaining presentation to a dull one if it brings its point across. Your outside perspective may have been triggered by Swiss presentations. But keep in mind that many Swiss consider themselves to be “rhetorically challenged” …
Will you make your presentation available?
I hope you leave no holes in your argument.
Can’t speak to the presentations, but just came back from a trip to switzerland. Food and hotels are very expensive but goods in the store are comprable to the US.
He means “pure” as always.
You people are funny, I meant this as praise…!
group of Swiss businessmen will hear first Pascal Lamy on economic globalization and then me on cultural globalization.
Perhaps I’m slow, but what makes you an expert on cultural globalization?
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