Speaking to the Swiss

A group of Swiss businessmen will hear first Pascal Lamy on economic globalization and then me on cultural globalization.  I must keep in mind the fundamental principles of speaking to the Swiss.  Unlike virtually all American audiences, the listeners do not expect to be entertained.  Efforts to entertain will insult some of them.  I need not reach my main point until the end of the talk.  Taxonomy for its own sake is not detested, but PowerPoint is viewed with suspicion.

Ethnic food here is improving rapidly, but a simple daal with bread and rice can cost $20; the lovely scenery isn’t the only reason immigrants wish to get in. 


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