Markets in everything

by on February 25, 2008 at 1:38 pm in Current Affairs | Permalink

"Express 7-11."

Go there if you find that a standard 7-11 involves too much inconvenience and delay.  There is a new Express 7-11 near campus, right next to an old (non-express) 7-11.

Rich B. February 25, 2008 at 3:31 pm

I believe the term of art is “hassle.”

It is amazing how many unnecessary products attempt to convince you of their necessity by proclaiming that they avoid the “hassle” of the previously existing product that none of us really felt hassled by in the past.

Alex R February 25, 2008 at 4:06 pm

I think that I would regularly stay at a “Holiday Inn Express” if I could actually get a good nights sleep in, say, 2 to 4 hours… Now *that* would be worth something.

TomG February 25, 2008 at 5:07 pm

Well then, has McD’s come out with a Super-Dooper Size french fries yet – cuz I refuse to go back until they do. In the 80′s
everything suddenly became “New and Improved” labeled, so I’ve been waiting for the “Newer-still and Reimproved” versions -
else I’m not going to buy them (and if you’re buying any of this, I’ve got a bridge …). The point being that there’s a
constant need to out-do the prior issue, and market the next best thing – so if you’ve already got a name like Jiffy Lube,
can you keep outdoing yourself … anyone up for a Nano Lube? So back to 7-11, already understood as a convenience store -
so now there’s a convenience to a convenience store, expressed as “Express”. We’ve all heard “in a rush to get nowhere fast”
– so now we can save 30 seconds (maybe) on getting a Slurpee, in order to get home and watch a half minute extra commercials
on TV, right? My 18 year old starting beating me at Donkey Kong and Super Mario Bros since he was six – so perhaps it’s the
speed in which this generation operates that requires that kind of sensational enticement … full throttle, left-lane only.

TomG February 25, 2008 at 7:02 pm

ZB, there is something to complain about here – ya see, as the Boomers get older and the arteries start to harden more, it’ll
get increasingly more difficult to understand the multiplicity of “features”, “options”, “formats”, ad nauseum … that are
to be offered if the trend continues (truthfully, how many of the buttons on your remote do you *truly* ever use?) – sending
us sooner into the rubber-padded facilities (31 Flavors are now 131, and I’m already defaulting to Vanilla every time ;)

ShortWoman February 25, 2008 at 7:28 pm

7-11 Express. Half the stuff of the limited selection you find in a regular 7-11, and half again the inflated price you’ve come to depend on from 7-11, with 72% fewer intoxicated patrons on a Saturday Night!

Charlie February 25, 2008 at 10:22 pm

I’m a grad student. On both of the campuses I’ve been on in the last six years, they’ve had little stores like this. I frequented them both. I drove by grocery stores that would be cheaper, because they would have taken a lot more time. It wouldn’t surprise me if 7-11 could have run them better.

The only things that I buy there are beer, mixers, energy drinks, and gum. As far as I’m concerned the rest of the store is a waste of space. If my preference for expediency is displacing your preference for chili-flavored pork rinds, I feel for you, such is The Tyranny of the Market.

James B. February 26, 2008 at 6:46 am

Remember when 7-11s were actually open from 7 to 11?

bartman February 26, 2008 at 10:11 am

The biggest bottleneck in any 7-11 is people buying lotto tickets. If the Express 7-11 sells them, then they have defeated the point of having an Express 7-11.

J February 26, 2008 at 12:36 pm

No, I think this person is right – when it comes to 7-11 at least, it is like saying that the original 7-11 was SO large that an express was necessary – as for lotto tickets, grocery stores solved this problem by having automated machines. I also work for an ‘errand reduction’ company. Which means that when it is convenient for them they sell you things that profit them more largely than the savings extended to you. We are ‘helping’ by being an extra middle man. Amazing isn’t it?

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