Markets in everything: Cupzzas, a pizza baked in cupcake form
"We just really wanted to shatter the cupcake-pizza dichotomy. It’s just existed for too long."
I am a monist myself. Here is much more information. It is also an example of Thomas Schelling’s idea of research by accident:
"[A] lot of our ideas come from just not having the proper materials," Wilder said. "Like the pupzzas came from not being able to find the large tins."