Markets in everything

by on February 12, 2009 at 3:30 pm in Food and Drink | Permalink

I'm afraid to give this one much of a subtitle:

India's Hindu nationalist movement is launching a new soft drink made from cow urine.

The
bovine brew is in the final stages of development by the Cow Protection
Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest
and oldest Hindu nationalist group, according to the man who makes it.

Om
Prakash, the head of the department, said the drink – called "gau jal,"
or "cow water" – in Sanskrit was undergoing laboratory tests and would
be launched "very soon, maybe by the end of this year."

"Don't
worry, it won't smell like urine and will be tasty too," he told the
Times of London from his headquarters in Hardwar, one of four holy
cities on the River Ganges. "Its USP will be that it's going to be very
healthy. It won't be like carbonated drinks and would be devoid of any
toxins."

The drink is the latest attempt
by the RSS – which was founded in 1925 and now claims 8 million members
– to cleanse India of foreign influence and promote its ideology of
Hindutva, or Hindu-ness.

I thank John de Palma for the pointer.

David February 12, 2009 at 3:50 pm

Tyler, it is still the lunch hour on the west coast!

Zac F February 12, 2009 at 4:04 pm

It sounds piss pour if you ask me.

mae February 12, 2009 at 4:33 pm

Will they use the name of the popular Japanese beverage that no American will drink: Calpis? Pronounced presumably with a Japanese “L” — that is “ow”.
(If you think I made it up, just google it)

Economic Geography February 12, 2009 at 4:56 pm

I personally remember tasting an Italian beverage named “Beverly” at the Atlanta Coca-Cola factory tour.

It was horrible.

Jill February 12, 2009 at 7:13 pm

How about: Got Urine?

Joshua Holmes February 12, 2009 at 9:14 pm

It can’t taste any worse than the chinotto soda I once had. Absolutely the foulest thing I have ever tasted.

yaku February 13, 2009 at 1:21 am

Camel urine can be readily found for sale across the Middle East, again largely for religious and health reasons.

John B. Chilton February 13, 2009 at 10:23 am

You’re in the money, you’re in the money.

BL February 13, 2009 at 2:08 pm

Don’t worry, it won’t smell like urine and will be tasty too,”

Already better than Zima…

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